AI Search Plans & Pricing: three levels of reach

The monthly fee pays for the ongoing operation and optimization of the infrastructure that produces opportunities: your website, AEO/GEO/SEO work, Google Business Profile, citations, authority development, tracking, CRM, technical maintenance and performance optimization. PPQL is the performance layer that compensates MarketPros when a legitimate qualified opportunity is generated.

PPQL means Pay Per Qualified Lead. Rather than relying only on a traditional fixed marketing retainer, part of our compensation is tied directly to producing legitimate prospective customer opportunities that meet the qualification criteria agreed upon before launch.

A qualified lead is a unique, legitimate prospective customer seeking an eligible service in the agreed target area with genuine service intent and valid contact information or a legitimate inbound call. In simple terms: a PPQL is a real prospect, a new opportunity, an eligible service, the right target area and genuine intent. It is not spam, a duplicate, an existing customer, an out-of-area inquiry or a guaranteed sale. Qualification does not depend on whether the prospect ultimately becomes a closed sale.

Our typical PPQL bands are Foundation $35–$95, Growth $55–$195 and Dominance $75–$295 per qualified lead. These bands reflect the increasing market coverage, competitive intensity and opportunity value we commonly see as campaigns scale, but they are not universal lead-market prices. Your exact PPQL rate is established before launch based on industry, service value, geography, market competitiveness and the agreed qualification criteria. A commercial facility opportunity, plumbing call and remodeling opportunity can have very different economics, so custom rates may apply.

Yes. If predictable monthly performance spend is important, an optional PPQL budget cap can be mutually agreed upon in writing before launch or added later by written amendment. The agreement can define a maximum monthly PPQL billing amount, lead-volume limit, or both, along with how qualified leads delivered after the cap is reached will be handled. MarketPros.AI may pause, throttle or adjust applicable managed lead-generation activity once the agreed cap is reached, although organic, direct, referral and other inbound inquiries may continue to occur independently.

We optimize your website and broader digital presence for traditional search and AI-driven discovery. This can include service and location architecture, answer-focused content, structured data, internal linking, entity consistency, Google Business Profile optimization, citations, authority development and original image/video content. The goal is to build crawlable, useful, non-commodity information and accurate local business signals that can support visibility across Google Search, Maps, AI Overviews and other AI-driven experiences.

Yes. Google Business Profile optimization and ongoing management are part of the MarketPros platform because local visibility, trust signals and Maps presence are integral to customer acquisition for local businesses.

Yes. Citation management and authority-building are integrated into the strategy. The depth and pace vary by plan and competitive need, with Growth and Dominance receiving expanded guest-post, backlink and authority-development work.

Yes. Your original one-time build investment is credited toward the one-time build price of the higher plan you move into. For example, if you paid $2,997 for Foundation and later upgrade to Growth at $4,997, you would pay the $2,000 difference for the build upgrade. If you move from Foundation directly to Dominance at $7,997, the original $2,997 build investment would be credited and the remaining build difference would be $5,000. Upgrade pricing is based on the then-current published plan pricing and the approved upgrade scope; custom functionality, e-commerce, production, migrations, or other work outside the standard higher-plan scope may be quoted separately.

Yes. Custom on-site photo and video production is available upon request starting at $2,997 plus all travel-related expenses. Production can include DSLR photography, a professional camera gimbal and tripods, professional lighting and audio, DJI wireless microphones, teleprompter support, interviews, testimonials and a mobile green-screen stage. Original first-party media also helps strengthen the trust and context surrounding your website, Google Business Profile + Maps, Google AI Overviews and broader AI-driven discovery.

Yes. Professional livestreaming and hybrid-event production is available upon request starting at $4,997 plus travel-related expenses. Depending on scope, production can include 4K networked robotic cameras, professional video mixing, soundboard mixing, DJI wireless and handheld microphones, Zoom or hybrid broadcast integration, remote presenter support, professional tripods and up to 60-inch display integration. Recorded event footage can also be repurposed after the broadcast into reusable website, video, social, email and sales content. Post-event editing and repurposing are custom scoped. Final pricing depends on event length, venue, camera count and technical requirements.

No. MarketPros is focused on AI/search visibility, lead-generation infrastructure and measurable customer acquisition rather than ongoing social-post management. This keeps our team concentrated on the channels and systems directly tied to discovery, conversion and qualified opportunities.

No responsible agency can guarantee a specific ranking, AI citation, lead volume or closed-sale outcome because search platforms, competition, consumer demand and client-side sales variables change continuously. Our commitment is to build, operate and improve the system using measurable data, sound strategy and transparent reporting.